Staying in touch with your customers is essential to maintaining and increasing business. An email newsletter is an effective way to reach customers and bring them to your business whether you own a brick and mortar business or are based online. A well-written newsletter keeps customers informed about your business's most recent news, sales or products. But a successful email newsletter campaign should do more than provide information to your customers. It should encourage them to make contact with you. Make this part of your marketing campaign a success with these five key steps to a successful email newsletter.
A successful email newsletter campaign does more than just increase business. It also helps build a business relationship based on trust. Keep customers engaged and informed so they have a reason to read your newsletter each time it's sent out.
Measuring how people respond and behave after you send your newsletter is very important. Things you should measure include:
- Total click-throughs received
- Total clicks each link received
- Which piece of content was most popular
- Total number of unsubscribes
- Spikes in website traffic
- Spikes in social media activity
- Increase in followers on social media